On Friday, January 15, 2021, Steve and Pasha Carter launched VIP Global Magazine, the ultimate business resource to: 

 

• Offer actionable business strategies from top entrepreneurs, trendsetters, influencers, and celebrities all over the world

 

• Provide a one-stop shop for kids who want to become entrepreneurs, earn money, or gain leadership skills

 

• Highlight the next generation of entrepreneurs who are making it happen but are not getting next-level recognition

 

“With VIP Global Magazine, we created something unique,” Pasha explains. “Instead of simply highlighting successful businessmen and women, readers get a complete guide that will take their personal and professional lives to the next level. It’s education and entertainment at its finest. Our content will empower business leaders and aspiring entrepreneurs to achieve unimagined possibilities.” 

 

For the Carters, creating the magazine isn’t just a great solution to close a market gap; it’s personal too. The idea for the magazine evolved when the Carter’s four children started expressing an interest in entrepreneurship. 

 

“Steve and I often have conversations with our children regarding entrepreneurship and leadership,” Pasha states. “They’re constantly expressing their interest in owning businesses, and we thought there should be a way for aspiring business owners to learn from the best entrepreneurs in the world. I believe every child should know how to build a million-dollar business before they leave home. Steve and I, being successful entrepreneurs ourselves, and having met and partnered with so many other entrepreneurs in million-dollar businesses, thought, ‘Why not create a business media outlet to provide tips and strategies for entrepreneurs?’ In so doing we would have a platform for our children to learn exactly how to excel in their areas of interest.”

 

To create the magazine, the Carters began pulling together an experienced team, while contacting renowned industry experts who were willing to share their stories, expertise and business endeavors. “We were also thinking about businesses that have the potential to thrive but need connections and finances to move forward,” Pasha mentions.

 

Business continuity through Covid-19

 

Last year, the forced shutdown due to the COVID-19 pandemic gave the Carters the space to brainstorm potential business ideas. In addition to managing their online eCommerce businesses, they thought it was an opportune time to create the magazine. 

 

“The effects of COVID have given entrepreneurs who want to level up the perfect opportunity to recreate their own rules for success, just as Steve and I have done,” she says. “While these are uncertain times, a lot of people are in a period of transition, and are looking to make significant changes to set themselves up for long term success. Creating digitally based income sources gives you freedom to spend time with family, travel the world, and establish success on your own terms. As an entrepreneur your income-producing options are endless—you just need to find what works for you.”

 

The Carters aspire to help entrepreneurs elevate their brands and expand their companies. “I teach entrepreneurs to flip this pandemic on its head in every way possible,” says Pasha. “Instead of COVID stifling us financially, I’m empowering people to create wealth by going against what society teaches. A downturn in the economy typically produces millionaires. I’m using my knowledge, platform and connections to create more millionaires during this pandemic than ever before in history—that’s my goal.”