Owner, PRN Home Care/Co-founder of Success Women's Conference
Speaker, best-selling author, and award-winning businesswoman, Kearn Cherry is a female tycoon with a leg-up in successful entrepreneurship. Laying to rest any stigma surrounding the stagnancy of female leadership in the Deep South, Kearn has enjoyed more than two decades of excellence, as the CEO of a thriving health care business on the Gulf Coast of Mississippi. Kearn Cherry effortlessly graced the pages of one of the most popular publications in the world, Essence Magazine. Featured in both their local, and international publications, Kearn was recognized as the “Comeback Queen,” confirming her commitment to exemplify dynamic business agility.
As the co-founder and director of Success Women's Conference which had over 17,000 virtual attendees, creator of Level Up Summit and Power Up Summit, Kearn Crockett Cherry is known as the Butts in the Seats Queen. Mrs. Cherry is a #1 Bestselling visionary author with book anthology such as Trailblazers Who Lead I and soon to be release Make It Happen and Trailblazers Who Lead II. She and her husband, Dennis, are the proud owners of PRN Home Care where they serve the elderly and disabled in their community for the last twenty-four years.
Which people or books have had the most influence on your growth and why?
Dr. George C. Fraser’s Success Runs In Our Race, Bob Burg's Go-Giver Sell More, Dennis Kimbro’s Think and Grow Rich, Michael E. Gerber’s The E Myth, and Jeffery Gitomer’s Little Red Book on Selling.
Talk about the biggest failure you've had. What did you learn from it?
I chose the wrong partner/sponsor for my caregiver conference. All money isn't good money. All partners are not for you. Sometimes, you have to walk away. After having over 600 attendees, annual for six years, my caregiver's conference concept was stolen by a corporate partner. They saw it as just business. Not having a contractual agreement was my mistake. I did rebound with a new conference call Success Women's Conference where we had 17,000 virtually in 2020. In-person, the same conference averages between 1,100 - 1,500 attendees. At the end of the day, God had something better for me.
What keeps you going when things get tough in your business?
Prayer keeps me going and my relationship with Jehovah God. It's important to spend some quiet time in the morning. This will help you keep a sound mind and make sound decisions. My husband and I often sit down and talk about the direction of the business as well. You must be willing to adjust and pivot because in all things there are “peaks and valleys.” Change is inevitable.
What are the most common objections you get about buying your product/service? How do you answer them?
In all of my businesses, I would say price. People really want things for free. I have gotten much better at stating my prices and not giving things away. I know my value and what I bring to the table. I do realize that everyone cannot afford what I offer, especially my coaching services. After creating events and conferences for almost 20 years, I cannot offer my services for free or discounted. I encourage other coaches to stop "swimming in the local pond." It's time to start "swimming in the global ocean." There's a Scripture (John 4:44) a prophet has no honor in his own country. Stop thinking about local business only. It’s time to start thinking about global business.
What has been your biggest customer success story? Why do you think it was a success?
My biggest success stories are from my book anthologies — Trailblazers Who Lead and Make It Happen. My anthologies are about sharing your story and increasing your visibility. I create opportunities for each author to become more visible if they choose to participate. Many of the authors from these anthologies started with low visibility and no promotion. I am simply amazed at where they are now and the things they are doing. Many have started their own anthology, podcast, radio shows, events, and speaking on major stages. I am truly honored to work with so many great individuals. I now help others do their own book anthology too.
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